Commercial Law
Hidden Charges in Delivery Apps: Legal or Deceptive?
- Introduction
When you order a meal through an online delivery application, you may notice that the final amount you pay is often more than the listed price of the items. A closer look at the bill reveals the layers that compose this sum, other than the price of the meal: i) delivery fees and platform charges, collected by the app itself, ii) packaging costs imposed by the restaurant and iii) the ever-present GST, collected by the restaurant on behalf of the government. In essence, the customer is paying for the costs of the meal, the delivery of the meal, and the convenience of ordering a meal through the platform. However, there is another thing that the customer is made to pay for – the packaging of the meal, which is rather perplexing. This is just one example of drip pricing in the quick commerce sector, which has seen rapid growth through the entrance of the daily deliverables market. Besides the restaurants, the delivery platforms are also responsible for various additional charges added to the final price of the daily deliverables, which increases the cost of these deliverables to a much higher rate than the maximum retail price (MRP). - Legal Framework
Restaurants are charging a fee on the packaging of the deliverable food item to the consumer, in addition to the full price of the items. However, the seller is responsible for the expenses incurred in or incidental to the preparation of the goods into a deliverable state, unless the buyer and seller have agreed otherwise, according to the Sale of Goods Act 1930 (SOGA). Yet most restaurants get away with putting these charges on the consumer through the employment of dark patterns on the online delivery platforms.It is clear that the provision is only applicable to sellers who deal in goods. Hence, it is essential first to establish whether the food items offered by restaurants on online platforms qualify as a ‘good’ under the Act. Additionally, it is important to investigate whether hiding this charge is a dark pattern, and if so, who bears responsibility for its use – the restaurants themselves or the intermediary platforms.Is food a good?
Consumers would place reliance on the SOGA to hold sellers liable for the cost of preparing goods for delivery. However, a possible argument is that the restaurants do not sell goods but offer a service for transactions on online platforms. Goods include every kind of movable property in the Sale of Goods Act, while food is explicitly included in the expansive definition provided in the Consumer Protection Act 2019 (CPA). Service has also been defined in inclusive terms as a service of any description which is made available to potential users. Restaurants provide dining as a service, which includes elements such as preparation, ambience, hygiene, and waiting on customers. The transaction is composite and contains elements of both goods and services. However, most of the servicial aspects are absent in online delivery since the food items are merely bought for consumption, and the dining service provided by restaurants is not available in this form of transaction. The element of service is minimal as food delivery is analogous to takeaway and is primarily a sale of goods.
Are the hidden charges a dark pattern?
Dark Patterns are deceptive design practices in user interface or user experience that mislead or trick users into actions they did not intend, by subverting or impairing consumer autonomy, decision-making, or choice, amounting to misleading advertisement, unfair trade practice, or violation of consumer rights. Drip Pricing has been recognised as a dark pattern in the Guidelines for Prevention and Regulation of Dark Patterns 2023 (Guidelines). These guidelines are applicable to both the platforms and the sellers. It is considered ‘drip pricing’ when the elements of the full price are not revealed upfront or are revealed surreptitiously within the user experience. Most online delivery companies employ drip pricing to showcase the items in their application. After selecting an item, these applications show a different and often larger final price for the selected article. This is because the application adds various elements such as platform fees, packaging fees, processing fees, handling fees, delivery fees and taxes to the base price of the selected item, and these charges remain hidden in the final price. The breakdown of the full price is only revealed after the amount to be paid button is expanded. Since these guidelines are applicable to sellers and platforms, both the restaurants and delivery applications shall be liable for violations of these guidelines.
What do the courts say?
Restaurants cannot use any unfair trade practices to sell their goods or services on an online platform or elsewhere. An unfair trade practice is defined as a trade practice that adopts any unfair method or unfair or deceptive practice, including the adoption of such practices in the provision of services. Moreover, those contracts between a service provider and a consumer having such terms which cause a significant change in the rights of such consumer are also barred as unfair contracts. Any contract that imposes any unreasonable charge, obligation, or condition on the consumer that puts them at a disadvantage would fall under the ambit of an unfair contract in the Act. Consumer courts have consistently held that sellers on online platforms cannot charge for the packaging of food articles. The Government has also notified that the price of the product or the service at restaurants must include all operating costs involved in the making and delivery of the product or service. However, this was challenged in a recent case where the Delhi High Court affirmed the notification as constitutionally valid. It was held that the collection of mandatory service charges constitutes an unfair trade practice under the CPA. Likewise, packaging charges are also added by default in addition to the total price of the food items and applicable taxes. It is already established that every seller must prepare goods in a condition ready for the buyer to receive. This means the restaurants must ensure that the food article is adequately prepared for the handover to the delivery agents. As food is a good, the seller is responsible for all expenses related to delivery under Section 36(5) of the SOGA. Accordingly, consumer rights cannot be subjugated on the ground that a contract is being entered into by the consumer in ordering a meal to accept the charges, when the payment and collection of such charges is itself contrary to law. Such a contract would be untenable as an unfair contract since it imposes unreasonable charges on the consumer. Therefore, it is prohibited to impose an additional charge for packaging beyond the final price, as with a service charge.
- Unpacking the Problem with Packaging Charges
Restaurants cannot charge any additional amounts over the price of the item, even in online deliveries for a three-fold reason: i) it is explicitly barred by statute, ii) it constitutes an unfair trade practice as a dark pattern, and iii) it further constitutes an unfair contract under the CPA. Nonetheless, restaurants do not provide a reasonable basis for levying the additional charges. From the term ‘packaging charges’, it can be inferred that the restaurants demand this amount to cover the packaging costs. However, an additional charge for packaging should not be charged since the nature of online deliveries spares the restaurant from certain costs associated with physical visits to the restaurant. Again, a contrary stand would be further undermined by the fact that the packaging charges generally remain the same, no matter the number of added items. This clearly indicates that the charges are not proportional to any extra service provided by the restaurant, but are instead merely superficial. It is important to note that the same restaurants generally do not add these charges if the consumer were to take the food items as a takeaway physically. From the restaurant’s perspective, there is no difference between a takeaway and an online delivery. Delivery platforms provide a service separate to that of the restaurant whose service ends with the handover of the ordered items. Even if the handover were to be considered a service, it cannot be charged separately since the law stipulates such responsibility solely on the seller restaurant. Therefore, restaurants cannot differentiate between takeovers and online deliveries due to their identical nature.Not only are the charges illegal, but the restaurants also employ another illegal method to conceal their shortcomings through drip pricing. These charges are hidden between the barrage of charges in the order so that the customers are not even aware of what they are paying for. Consequently, the illegality is manifest in adding packaging charges to the bill, especially without providing an option for the consumer to opt out. A step further may be taken to establish that the delivery service providers are also engaging in unfair trade practices by maintaining such an illegal price mechanism. Their applications enable the use of dark patterns to allow restaurants to use their platform to evade illicit charges. It remains pertinent to note that restaurants can charge consumers for packaging the items, just not in addition to the final price. They have the flexibility to include this charge within the overall cost of their products. In fact, the Supreme Court has supported this position in the case of Federation of Hotel and Restaurant Association of India v. Union of India. However, the Apex Court reasoned that restaurant establishments were not violating any laws in selling the water bottles at a price higher than the MRP indicated on the packaging, because such transactions involve the element of service. This judgment can be distinguished from this situation since it did not simply involve the sale of goods from the restaurant to its customers.Central Consumer Protection Authority (CCPA) has the power to investigate complaints relating to violations of consumer rights, unfair trade practices or misleading advertisements on its motion, upon receiving a complaint and upon receiving a reference from the government. While consumers have often received favourable orders from the consumer courts, the CCPA has not taken any action to prevent entities from charging extra amounts in the name of spurious charges. As a result, online delivery platforms are increasingly using dark patterns to impose additional packaging fees on customers.
- Conclusion and Way Forward
Consumers form an integral part of the consumption-driven economy in India, which naturally means that their interests must be given paramount attention. Transparent pricing plays a crucial role in attaining the objectives of consumer protection. While the restaurants cannot add an extra charge for packaging, they can give users the option for basic packaging and premium packaging to recoup their costs for online deliveries. Moreover, the e-commerce platforms also engage in practices similar to drip pricing by adding fictitious charges on deliveries. They drive up the price of goods to a much higher rate than the MRP of the packed goods. CCPA primarily has to enforce its guidelines through a blanket ban on drip pricing on e-commerce marketplaces and hold both the sellers and the platforms liable for the use of such dark patterns. However, there remains a regulatory gap for over these e-commerce marketplace entities in recognising their growing role in the daily goods mark